Edison Research has focused on understanding millennial moms in its “Infinite Dial 2016” and “The Research Moms 2015” studies. eMarketer’s Alison McCarthy spoke to Megan Lazovick, director of research at Edison, about some common characteristics of millennial moms and how they are using digital, mobile and social media.
Digital media time in the U.S. continues to increase – growing more than 50 percent in the past three years, with nearly 90 percent of that growth directly attributable to the mobile app.
Videology released 'The Mobile Impact: Driving Brand Metrics through Mobile Video Advertising,' a white paper highlighting the results of four recent mobile video ad campaigns as measured by Nielsen's Digital Brand Effect study.
With platforms such as Netflix and Snapchat, consumers are spending more time watching videos than ever before. Per an Interactive Advertising Bureau video ad study, 72% of marketing and media buying professionals said they will be moving funds from TV to digital video.
As mobile phone usage has grown in Mexico, a June 2016 report from GSMA notes that mobile internet subscriptions quickly began to overtake voice-only connections.
Traditional televisions and desktop PCs are no longer the primary ways internet users watch the Olympic Games. In fact, many are streaming the 2016 Summer Olympics in Rio on their mobile devices, mainly because there’s better content available and it’s convenient.
A ton has been said and written about what and how teens share in the digital realm. Trillions of electrons (conservatively) have been dedicated to teens, privacy and intimacy but there are other ways to think about these issues, and an interesting alternative came my way the other day.
The Interactive Advertising Bureau (IAB) released “Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back,” a research report that shows two-thirds of U.S. consumers using ad blockers could be convinced to uninstall their ad blocking software on their computers.
Many marketers are faced with hurdles when it comes to digital advertising in a multiscreen environment. Ad clutter and creative quality are just some of the challenges they’re looking to overcome.
Mobvious, the European firm specializing in mobile marketing solutions, announced its U.S. launch with the support of HiMedia Group and Latam Digital Ventures.
In emerging and developed markets alike, almost all consumers check their mobile devices within 3 hours of waking up, research revealed.
Colombia is home to a flourishing mobile market—the result of a thriving, fairly open economy as well as federal initiatives that have helped with the incremental adoption of digital media, with a strong focus on mobile access.
Fantástico announced it has secured a corporate partnership with the New York Cosmos for the 2016 North American Soccer League Fall season.
The share of digital buyers who buy via mobile is higher in Mexico than in Colombia, Chile or Argentina, according to research from digital merchant Linio.