Top News
ANA CEO Bob Liodice to Step Down
The Association of National Advertisers (ANA) announced that CEO Bob Liodice will step down at the end of 2026, concluding a 31-year tenure with the organization, including 23 years as chief executive.
MediaCo appoints Roberto Castro to SVP & Corporate Controller and Christian De La Cruz to GM/ VP DOS of San Francisco
MediaCo Holding Inc. announced the appointments of Roberto Castro to Senior Vice President and Corporate Controller and Christian De La Cruz as General Manager and VP, Director of Sales for the San Francisco market.
Digital Ad Revenue Climbs to Nearly $300B
Overall Revenue Grew +13.9% YoY; Video, Social, and Commerce Media Drive Growth as AI Reshapes the Ecosystem
Why anime fans should be on everyone’s radar
Anime is one of those streaming categories that often gets overlooked as only attracting a niche audience, and yet, over 45 billion minutes of anime content were streamed in the U.S. last year. The reality is anime has exploded into a global phenomenon with a diverse audience behind it—one that is a powerful cultural and economic force driving the cultural conversation and shaping the future of content, while also amassing spending power. Anime now has a major influence on some of the most widespread pop culture and mainstream trends of the last decade.
U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
According to the 2026 U.S. Latino GDP Report, set for full release in May, Latino GDP reached $4.4 trillion in 2024. The total economic output (GDP) of U.S. Latinos now represents the fourth largest GDP in the world. Already larger than India’s and Great Britain’s, as demonstrated in the 2025 report, the economic output of U.S. Latinos is larger than the GDP of Japan for the first time.
urVETTED launches to Bring Cultural Intelligence and Inclusion Validation to Marketing Performance
urVETTED, the gold standard in culture and inclusion validation, announced its launch, introducing a new category of cultural intelligence to help brands, agencies, and media companies better measure and connect with diverse audiences. Founded by industry veterans Carlos Santiago, Gilbert Davila, Lisette Arsuaga, and Karla Lucia the company introduces a data-led framework for evaluating creative, creators, media, and AI-generated content.
Featured News
- ANA CEO Bob Liodice to Step Down
- MediaCo appoints Roberto Castro to SVP & Corporate Controller and Christian De La Cruz to GM/ VP DOS of San Francisco
- Digital Ad Revenue Climbs to Nearly $300B
- Why anime fans should be on everyone’s radar
- U.S. Latino GDP surpasses Japan to become the World’s 4th largest GDP. Rapid growth pushes U.S. Latino GDP to $4.4 trillion in 2024. [REPORT]
- urVETTED launches to Bring Cultural Intelligence and Inclusion Validation to Marketing Performance
- 2025 State of Latino Entrepreneurship. [REPORT]
- Teens’ Experiences on TikTok, Instagram and Snapchat. [REPORT]
- Celia Cruz enters the 2026 Rock & Roll Hall of Fame……
- From Basement Windows to Boardrooms, Rossana Rosado’s Bronx Attitude Is a Masterclass in Rising Up
- Spanish Broadcasting System, Inc. promotes Richard D. Lara to Chief Operating Officer to Advance Strategic Execution and Operational Efficiency and continues as General Counsel
- Winning the Global Game: Why Multiculturalism is the New MVP in Sports Marketing
- Jingles, rhyme, puns, wordplay.
- 2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
- Sueño Incompleto: A History of the Latino Wealth Gap in the U.S. [REPORT]
- Navigating the Future of PR, Marketing & Content Creation in 2026: Trends, Insights, and Predictions
Latest News
Chiquis to Host Star-Studded 2026 Billboard Latin Women in Music, Airing Live on Telemundo April 23 at 9pm/8c
Telemundo and Billboard announced award-winning singer, entrepreneur, and 2025 honoree, Chiquis, as the official host of the fourth annual Billboard Latin Women in Music special, bringing her signature charisma and authenticity to this year’s celebration. The two-hour special will air live on Thursday, April 23 at 9pm/8c on Telemundo and will also stream live on Peacock and the Telemundo app.
Four Media Industry Leaders Partner to Launch ShowUp Studios
Four leading personalities in entertainment, music, and advertising —Mariano Chihade (Mandarina), Demián Falestchi (Kidscorp), Federico Lauría (DalePlay), and Carolina Lightcap (former Disney/Discovery)— are joining forces to launch ShowUp Studios, a new premium digital content studio and ecosystem for Gen Z, designed for YouTube, TikTok, and social platforms.
Nielsen appoints Roberto Ruiz to lead Measurement Science
Nielsen, an audience measurement and media intelligence company, announced that it has appointed Roberto Ruiz as its new Head of Measurement Science.
Teleonce appointment sof Ivelisse Cortés Kercadó as Digital Sales Manager
Teleonce announced the addition of Ivelisse Cortés Kercadó to its team of professionals as the new Digital Sales Manager.
Telemundo Rolls Out New World Cup Campaign Spots and Telemundo’s Official World Cup Song “Somos Más” Behind-the-Scenes as 60-Day Countdown to FIFA World Cup 2026™ Begins
With 60 days to go until the kickoff of FIFA World Cup 2026™ on June 11, Telemundo, the exclusive Spanish-language home of the tournament in the U.S., today released two new marketing spots as part of its World Cup campaign followed by the release of a behind-the-scenes video showcasing the making of its official World Cup song, “Somos Más” on Monday, April 13.
Canela Media expands Canela Audience Solutions (CAS) with New Data Capabilities and Expanded Activation
Canela Media, announced the continued evolution of Canela Audience Solutions (CAS), its proprietary first-party deterministic data platform designed to help brands reach U.S. Hispanic audiences with greater precision, scale, and cultural relevance regardless of language.
2026 Top 50 Global Retailers
The National Retail Federation today announced the 2026 Top 50 Global Retailers. Conducted by Kantar, the list ranks the leading international retailers based on their retail revenues throughout 2025. As the largest global retailers continue to expand outside of retail revenues, this list focuses only on retail-specific revenues and not overall organizational revenue.
2026 Local Ad Forecast: Total Spend to Reach $184.5 Billion
BIA Advisory Services has revised its 2026 U.S. Local Advertising Forecast (released in Q4 2025), projecting total local ad revenue to reach $184.5 billion, reflecting approximately 8.1% year-over-year growth compared with 2025. The increase over the prior estimate of $181.7 billion is driven by stronger-than-expected performance in mobile (particularly social), video, and streaming, political ad spend, and advertising technology.
U.S. Population Aging as Nation Turns 250
The nation turns 250 this year and Americans’ median age — the age at which half of the population is younger and half is older — continues to rise, climbing from 39.2 in 2024 to 39.4 in 2025.
The Quiet Power of a Positive Outlook
Uncertainty no longer knocks—it lives with us. It sits in our newsfeeds, our plans, our silences. The world feels like it’s constantly shifting under our feet, and some days it’s hard to tell what will change next, or how. Yet, somewhere in all this noise, there is still a whisper worth listening to: we remain in charge of how we see the world. By Luis Miguel Messianu
AI, unemployment, and the paradox of progress
The belief that technology will turn a few solipsistic individuals into money-hoarding multitasking renaissance men and women with multiple abilities, while putting millions out to pasture in the process, has been disproven by history once and again. By Gonzalo López Martí
Spanish Broadcasting System (SBS ) Readies A Chapter 11 Bankruptcy Filing
Spanish Broadcasting System — the company founded in 1983 by Raúl Alarcón Jr. — has moved forward with a restructuring support agreement that sees it intend “to commence voluntary Chapter 11 cases” under U.S. bankruptcy code in a Delaware court.
Northgate González Market launches “FAMILIA FÚTBOL”
Northgate González Market is betting on something no brand can buy for the World Cup: CULTURE. With Familia Fútbol, the Southern California grocery chain is launching a fully integrated campaign built not on sponsorship rights, but on nearly five decades of connection with Latino families and fútbol fans. The campaign debuts April 8 across broadcast, streaming, and digital channels with activations running through the World Cup Final on July 19, 2026.
Great American Media partners with Minivela to develop and distribute micro-drama slate for U.S. Hispanic and Latin American Audiences
Great American Media announced a micro drama development, distribution, and marketing partnership with Minivela, the first vertical shorts platform created specifically for U.S. Hispanic and Latin American audiences. The alliance will power the launch and expansion of Pure Flix Familia, a new Spanish-language and bilingual destination dedicated to faith- and family-centered storytelling, set to debut later this year.
What’s Broken in Hispanic/Latino Research and What It’s Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what that costs brands. By Marta Villanueva - President and Founder at NuThinking, Inc.
Missing Latino Culture Is Missing the Market
For decades, African Americans have shaped culture, driving trends, defining language, and setting the standard for what is considered cool. Today, we are seeing a meaningful shift. Latino culture is stepping into that same shared spotlight, not as a replacement, but as an equally powerful force shaping what comes next.
Sigma Audio Networks expands National Platform with Don Cheto and HOT 97 Mornings with Mero
Sigma Audio Networks, powered by MediaCo Holding Inc., announced a significant expansion of its national audio platform, adding two leading multicultural franchises: Don Cheto and HOT 97 Mornings with Mero.
National Pork Board enlists actor Paulina Chávez to Celebrate Pork’s Flavor, Cultural Roots Amongst Hispanic Gen Z, Millennials
The National Pork Board (NPB) announced the launch of “Explora Todo El Gusto Del Pork™,” a nationwide consumer brand campaign designed to drive long-term demand for pork by engaging Hispanic Gen Z and Millennial consumers, a segment that represents roughly 40% of the 68 million Hispanic population in the U.S., and one of pork’s most important and fastest-growing customer bases.
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 5
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
Estamos Bien to Somos America: How Bad Bunny Elevated Culture as a Channel at the Halftime Show. [INFOGRAPHIC]
After months of spirited conversation and speculation, Bad Bunny’s performance at the Super Bowl LX’s halftime show made one thing clear: for brands to grow, they need to build relationships with the consumers of tomorrow today.
