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July 27, 2021

Carmen DiRienzo was a seasoned media executive and attorney with superior leadership skills, outstanding managerial and consensus building capabilities and an entrepreneurial vision and spirit.

July 27, 2021

Today’s DE&I and Marketing conversations are based quite simply on the exercise that if you do not diversify your workforce, create inclusion, and secure advertising spending against minority consumers in the USA, your will suffer the repercussion of social, economic, and political grievances.

July 27, 2021

As we look forward to the reopening of society, “getting back to normal” will become an intentional choice.

July 27, 2021

To help decode CTV measurement and uncover the truth behind common CTV myths, the ANA and Innovid conducted an unprecedented study across 20 leading U.S. advertisers, including Anheuser-Busch, General Motors, and Southwest.

July 27, 2021

iHeartMedia Tampa and Jacksonville announced that iHeartMedia Orlando’s Acción 97.9 - La Primera En Noticias will simulcast in both markets, effective immediately.

July 24, 2021

As companies kickoff their 2022 business planning process, CMOs and their teams face a perennial challenge: allocating their limited resources among a variety of brands, projects, programs, and opportunities, while still achieving the necessary ROI and expected growth rates.  By Isaac Mizrahi - Co/President of ALMA

Latest News

July 24, 2021

The projection is split between traditional and digital media but shows that the divide is narrowing, with traditional advertising only eight percent ahead of digital mediums that include mobile, online, over-the-top, email, and traditional media’s online ventures

July 23, 2021

The Brief Bros. celebrate 6 months of pontificating about creative briefs. In our latest episode Howard Ibach and I discuss what we've learned and contemplate the possibility the creative briefs are over.

July 23, 2021

Black and Hispanic adults in the United States remain less likely than White adults to say they own a traditional computer or have high-speed internet at home, according to a Pew Research Center survey conducted Jan. 25 to Feb. 8, 2021. But there are no racial and ethnic differences when it comes to other devices, such as smartphones and tablets.

July 23, 2021

This year has been rife with pandemic-induced changes that have shifted corporate priorities—and yet, innovation has remained a top concern among corporations worldwide.

July 23, 2021

Many of us are always “on” these days, running from task to task. Never-ending demands. Frenetic pace. We fill every available moment with activity or scrolling through our digital feeds.

July 22, 2021

Only seven will carry home the prestigious award. And, the only place winners will be announced is at the live and in-person Hispanic Radio Conference, scheduled for September 22-23 in Miami, Fla.

July 22, 2021

When it comes to breaking down the top 100 companies of the world, the United States still commands the largest slice of the pie.

July 22, 2021

Over the past decade, radio broadcasters have brought increased content to owned digital channels to give listeners the opportunity to engage new channels. And today, we see that the broadcasters that have adapted their content and platform strategies to include digital channels are reaping the benefits of engaging audiences of all age groups.

July 22, 2021

Seasonality, sports and new streaming content drove shifts in viewing share across broadcast, cable and streaming on television screens in June, according to The Gauge. Launched last month, Nielsen’s monthly total TV and streaming snapshot shows that the conclusion of the traditional broadcast season may have provided an opportunity for sports on cable  (NHL, NBA, MLB) and streaming to each gain a percentage point of viewership.

July 21, 2021

On today's episode, we discuss social media moderation: How is new regulation keeping social media marketers honest, which social platforms are taking the lead on self-moderation, and how have brands already fallen foul of local laws. Tune in to the discussion as eMarketer principal analyst Bill Fisher hosts senior analysts Jasmine Enberg and Matteo Ceurvels.

July 21, 2021

The mission of the Georgia Latino International Film Festival is to build awareness of independent films and film as an art form; provide educational opportunities for students and Georgia Latino filmmakers; and create opportunities for the Georgia communities to experience high-quality Latino films.

July 21, 2021

LATIVO TV, a subscription video-on-demand (SVOD) service, is set to launch in the United States in fall 2021.

July 20, 2021

Univision Holdings, Inc. announced new appointments to, and a redesign of its corporate leadership structure.

July 20, 2021

Media Reactions 2020 shows that advertisers are less confident than ever in getting the mix right between their online and offline media investments. The study showed that 51% of marketers say they are not confident they have the right media mix (up from 44% in 2019). F

July 20, 2021

Companies en masse stepped up in 2020 decrying racism in America. But have those public declarations resulted in systemic changes in their diversity and inclusion practices, and how are consumers responding to those changes?

July 20, 2021

Univision Communications Inc. announced that it has secured the rights to the top competitions in South America, Brasileirão Championship and Argentina’s Liga Profesional de Fútbol, as part of a multi-year deal that will deliver live matches on PrendeTV, Univision’s free ad-supported streaming service.

July 17, 2021

As the post-COVID era becomes a reality, will your agency emerge like a phoenix from the pandemic’s ashes? Or will it struggle its way into 2022, fixated on survival?  By Mark Duval / The Duval Partnership

July 17, 2021

Marketers strive for an upbeat yet realistic mood as they embark on the “pre-post-pandemic” era

July 16, 2021

Consumer confidence among U.S. Hispanics fell in the second quarter, though optimism about their overall finances is building as the nation continues its recovery from the COVID-19 pandemic.

July 16, 2021

In honor of Latino Conservation Week, hosted by the Hispanic Access Foundation and celebrated July 17 to 25, the National Park Foundation (NPF) announced it is celebrating the 10th anniversary of its Latino Heritage Fund throughout 2021.