Top News
What’s Broken in Hispanic/Latino Research and What It’s Costing Brands
Hispanic/Latino consumers are driving U.S. growth, but many research systems still flatten their complexity. Here’s where that breaks down and what that costs brands. By Marta Villanueva - President and Founder at NuThinking, Inc.
Missing Latino Culture Is Missing the Market
For decades, African Americans have shaped culture, driving trends, defining language, and setting the standard for what is considered cool. Today, we are seeing a meaningful shift. Latino culture is stepping into that same shared spotlight, not as a replacement, but as an equally powerful force shaping what comes next.
Sigma Audio Networks expands National Platform with Don Cheto and HOT 97 Mornings with Mero
Sigma Audio Networks, powered by MediaCo Holding Inc., announced a significant expansion of its national audio platform, adding two leading multicultural franchises: Don Cheto and HOT 97 Mornings with Mero.
National Pork Board enlists actor Paulina Chávez to Celebrate Pork’s Flavor, Cultural Roots Amongst Hispanic Gen Z, Millennials
The National Pork Board (NPB) announced the launch of “Explora Todo El Gusto Del Pork™,” a nationwide consumer brand campaign designed to drive long-term demand for pork by engaging Hispanic Gen Z and Millennial consumers, a segment that represents roughly 40% of the 68 million Hispanic population in the U.S., and one of pork’s most important and fastest-growing customer bases.
FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 5
We are excited to share our new five-part cultural intelligence report, The Omnicultural Series. This series explores the rise of the Omnicultural segment: who they are, how they behave, and, most importantly, what this evolution means for brands and business opportunities, along with other key insights shaping today’s cultural landscape.
Estamos Bien to Somos America: How Bad Bunny Elevated Culture as a Channel at the Halftime Show. [INFOGRAPHIC]
After months of spirited conversation and speculation, Bad Bunny’s performance at the Super Bowl LX’s halftime show made one thing clear: for brands to grow, they need to build relationships with the consumers of tomorrow today.
Featured News
- What’s Broken in Hispanic/Latino Research and What It’s Costing Brands
- Missing Latino Culture Is Missing the Market
- Sigma Audio Networks expands National Platform with Don Cheto and HOT 97 Mornings with Mero
- National Pork Board enlists actor Paulina Chávez to Celebrate Pork’s Flavor, Cultural Roots Amongst Hispanic Gen Z, Millennials
- FOR THE CULTURE: How Multicultural Gen Z Creators Are Shaping Brand Narratives. [REPORT] – PART 5
- Estamos Bien to Somos America: How Bad Bunny Elevated Culture as a Channel at the Halftime Show. [INFOGRAPHIC]
- BeautifulBeast strengthens account leadership with Melisenda Barajas as Group Account Director
- TelevisaUnivision and Nielsen agree to New Media Intelligence Deal Covering Streaming, National and Local TV, and Radio
- 2025 Hispanic Market Thought Leaders – Available for DOWNLOAD for FREE
- 2025 Hispanic Content Report – Available for download for FREE
- The HMC 2025 Hispanic Market Guide challenges marketers to follow the growth and prioritize cultural COMPETENCY for brand success [DOWNLOAD for FREE]
- 2025 Hispanic TV Programming Report – DOWNLOAD for FREE
- 2025 Hispanic Market Overview Report – DOWNLOAD for FREE
- 2026 Digital Media Trends: Capturing always-on fandom between releases and seasons
- Global Media Usage Up 0.3% in ’25, Minus Mega Sports Events, Fewer Elections in Top Markets; Growth Surge Expected in ’26 on Olympics, World Cup & Political Spend
- WHERE THE MOMENTUM REALLY LIVES – 68.5 MILLION STRONG. BUILT FOR SCALE. BUILT FOR THE FUTURE.
Latest News
The Quiet Power of a Positive Outlook
Uncertainty no longer knocks—it lives with us. It sits in our newsfeeds, our plans, our silences. The world feels like it’s constantly shifting under our feet, and some days it’s hard to tell what will change next, or how. Yet, somewhere in all this noise, there is still a whisper worth listening to: we remain in charge of how we see the world. By Luis Miguel Messianu
Acculturation getting Fuzzy …..
In U.S. Hispanic segmentation models, the acculturation model is still being widely used without overlaying the Generation Model. By Begonia Martinez - Project Based: Moderator/Qualitative Researcher:Generation Z and U.S. Hispanic|Brand Consultancy
Doing Business: U.S. vs. Latino (Mexican) Approach
After working in business on both sides for many years, I’ve noticed something important. By Félix J. Medina - Winning the Latino Market
HMC ANNOUNCES 2026 STRATEGIC EXCELLENCE AWARDS SHORTLIST AS PROGRAM MARKS 20-YEAR MILESTONE
The Hispanic Marketing Council (HMC) announced the short list for the 2026 Strategic Excellence Awards Powered by Collage Group, the industry’s only competition honoring strategic excellence in Hispanic and multicultural marketing. Now celebrating its 20th year, the awards recognize breakthrough cultural insights, superior strategic thinking and effectiveness in engaging Latino audiences and driving business growth.
The 2026 World Baseball Classic: How National Pride Unlocks Revenue
The 2026 WBC transcended sports, becoming a vivid showcase of cultural pride across nations, with players elevating national jerseys above club glory and fans fueling a spending surge. Players from powerhouse and underdog nations alike voiced raw passion for representing their flags, often ranking WBC above World Series triumphs.
Slow Growth Impacts Nation’s Largest Counties Hardest
Population growth slowed in a majority of the nation’s 3,143 counties and the District of Columbia between July 1, 2024, and July 1, 2025, according to the Vintage 2025 population estimates released today by the U.S. Census Bureau.
The United States at 250: How the Country Has Changed in the Past 50 Years
In July, the United States will celebrate its 250th anniversary. The country’s last major milestone was 50 years ago, at its bicentennial on July 4, 1976. U.S. society has changed profoundly since then. Over the past five decades, the U.S. population has aged significantly, with the percentage of people 65 and older nearly doubling. The country has also become more racially and ethnically diverse, as growing shares of people identify as Asian or Hispanic. And following more than 70 million immigrant arrivals, the percentage of foreign-born people in the population has more than tripled.
Entravision Relaunches Politics Con Acento with Expanded TV and Digital Distribution
Entravision, a leading global media, marketing, and technology company, announced the expanded relaunch of Politics con Acento, a digital-first bilingual show and video podcast for the Latino voting community. The show, hosted by Entravision’s established White House Correspondent Stephanie Ochoa, will now also air weekly as a one-hour bilingual TV show across Entravision's 21 Univision affiliates, Altavision, WAPA Orlando 26, digital, and social media platforms.
LATINATION MEDIA unveils ‘CULTURA AT FULL VOLUME’ at 2026 IAB Newfronts
LatiNation Media, the independent Latino-owned English-language media network creating content by Latinos for everyone, unveiled its boldest content slate and marketing vision yet — Cultura at Full Volume — during its presentation at the 2026 IAB NewFronts. The initiative reflects LatiNation’s always-on approach to programming, partnerships, and brand opportunities designed for the most influential audience in the United States: English-first Latino consumers.
Bespoke Beats AI: The Human Edge Still Matters
We’re living through a bit of a tech gold rush. Everywhere you turn, automation is being pitched as the shortcut to success. AI can write, analyze, and produce fast. Really fast. And yes, we use it too. At L2L, we see AI for what it is: a powerful tool that helps us think sharper and move faster. But we also know where it falls short. Because at the end of the day, AI can simulate, but it can’t feel. And that still matters more than people think. By Mindy Figueroa - L2L Founder & CEO
‘Open Agentic Commerce’ and the end of ads – Agents are killing ads. Open protocols and a 28-year-old status code are about to replace them.
Agentic commerce is here. ACP and UCP promise checkout in ChatGPT and Gemini. Soon, hundreds of millions of consumers around the globe will find better products, merchants will have improved conversion rates, and platforms will be able to take 5-10%. But ChatGPT checkout is an incremental improvement. It will not reshape society as the internet did in the early 2000s. Open Agentic Commerce will. We must go back to the ‘90s to understand why. By Samuel Ragsdale
Three Flags, One Beautiful Game!
100 days before World Cup 2026, Mexico, the U.S. and Canada offer brands a once in a lifetime chance to turn multicultural unity into more than a slogan. By Luis Miguel Messianu
When Cultural Icons Are Questioned, Brands Should Navigate Cesar Chávez Day with Courage and Care
When deeply troubling allegations surfaced about Cesar Chávez, a historic figure long viewed as a symbol of hope and social progress, many people, including myself, felt shock and disbelief. Now, as Cesar Chávez Day on March 31 approaches, brands and organizations are grappling with how to respond and what role they should play in recognizing this day. By Stephen Chávez, CEO, ChavezPR
Modern Measurement = Modern Media Decisions
Big move from Nielsen—but here’s why brands and agencies should actually care: Radio measurement is getting a long-overdue upgrade for how people live today. By Grace Agostino
John Sosa joins Talento Unlimited for NYLFF 2026 Sponsorship Team
Talento Unlimited announced an alliance with SOSA Consultancy, led by industry veteran John C. Sosa. The partnership combines Talento’s proven track record in authentic brand activations and measurable engagement with Sosa’s deep bicultural expertise servicing blue-chip brands across various categories and sectors. Together, they are redefining how brands connect with today’s premiere film festival platform, designing ambitious, culturally fluent experiences for the upcoming September 2026 event. Talento Unlimited is led by Hispanic marketing industry leader Cristy Clavijo-Kish.
HMC HONORS THE HOME DEPOT AS 2026 HMC MARKETER OF THE YEAR
The Hispanic Marketing Council (HMC) has named The Home Depot as its 2026 Marketer of the Year, recognizing the brand’s strong engagement with the U.S. Hispanic market—demonstrated through culturally grounded strategy, creative excellence, and long-term investment. The award will be presented to The Home Depot Senior Vice President and Chief Marketing Officer Molly Battin at the 2026 HMC Annual Summit on April 23 in New York City.
MediaCo names Alina Falcón News Strategy Senior Advisor
MediaCo Holding Inc. announced the ongoing strategic work of Senior Advisor Alina Falcón with the company’s news leadership team as MediaCo continues to strengthen and expand its Spanish-language news operations across television, audio, digital, and streaming platforms.
Telemundo launches Café Golazo,
Telemundo announced Café Golazo, a new multi-city community conversation series debuting in Phoenix under its national sports impact initiative, Tu Momento. Tu Jugada., which champions the transformative power of sport to inspire character, teamwork, and leadership across communities nationwide.
El Quinto Partido to debut on Canela.TV
Canela Media announced the premiere of its new original series, El Quinto Partido (The Fifth Match) a Canela Deportes Original docu-series, premiering on May 15th, ahead of the biggest soccer event this summer.
