Top News

May 08, 2021

Upland BlueVenn commissioned OnePoll to determine how and where consumers interact with brands, and if marketers are meeting their customers’ expectations. The research examines the way in which consumer-marketer interactions differ from sector to sector, and explores the top channels consumers and marketers use for various industries(and whether these align).

May 08, 2021

Do you consider search consultants when planning your agency’s new business program? And what is the best way to do that, exactly?  By Mark Duval - The Duval Partnership

May 08, 2021

As marketers continue leaning into new tools and technologies to prepare for a world without third-party cookies, much of the conversation about adaptation has focused on planning and targeting. These are obviously critical aspects of any marketing strategy, but it’s important to not exclude the need for accurate measurement as changes in the digital media environment accelerate.   

May 08, 2021

Brands are still adjusting to this new landscape — a misstep can place a company in negative light and damage brand perception and loyalty. Porter Novelli recently conducted a study and published its finding in a report about U.S. corporate cancel culture and consumer behavior.

May 08, 2021

The Bauhaus school of art, popular in the 1920s, is emblematic of the period’s growth and innovation. One hundred years later, its view on innovation is just as relevant, as brands and society deal with an unprecedented rate of change.

May 07, 2021

Dear Marketers,   In this time of social transformation, as national advertisers you have been thrust into a dialogue of diversity, equity and inclusion regarding multicultural sectors. While many of the corporate initiatives you’ve undertaken are laudable, in too many cases the DEI conversations and initiatives are being led by the very marketers that are slashing their multicultural ad dollars and using the cloak of DEI to cover the shifts that are taking place.  From Hispanic Marketing Council
 

Latest News

May 07, 2021

The holy grail of today’s workplace is high employee engagement. According to Gallup’s oft-cited research on the topic, just about one-third of U.S. employees are engaged on the job. That number drops to 13% worldwide, and has held steady for years. Many companies are investing heavily to identify what leads to high engagement in order to motivate employees, thereby increasing their happiness and productivity.

May 07, 2021

Kanal D Drama exclusively presents the series “La Trampa del Amor” (Afili Aşk) for the Hispanic audience in the U.S. As of May 10th, its thousands of U.S. fans of Turkish dramas will be able to enjoy this fun romantic comedy, only on Kanal D Drama.

May 06, 2021

Hispanic-targeted LATV is right in the thick of it, offering a platform self-described as “The Latino Voices Redefining Culture.”  By Adam Jacobson - Radio TV Business Report

May 06, 2021

NBCUniversal Telemundo Enterprises announced the creation of Telemundo Streaming Studios, a studio exclusively dedicated to serving the growing Latino streaming audiences in the US and around the world.

May 06, 2021

The Good Report is a unique ranking of the world's best use of creative communications to promote sustainability and social responsibility to raise awareness of major social and environmental issues.

May 06, 2021

With changing business dynamics and increasing layers of complexity, expectations of the CPO role have increased. Insights from Deloitte’s 2021 Global CPO Survey suggest that building capabilities focused on agility is CPOs’ best bet to meet and exceed them.

May 05, 2021

When live sports returned in the middle of last year after being sidelined due to the pandemic, fans and TV networks reveled in a very slight return to a sense of normalcy. That said, a return without fans at live events presented a unique challenge for sponsors, given the on-site activations they host across sports leagues.

May 05, 2021

Estrella Jalisco is partnering with the world's first LGBTQ+ mariachi band, Mariachi Arcoiris, bringing families free performances and encouraging open conversations about machismo culture, inclusivity, and identity — with a refreshing cerveza in hand.

May 05, 2021

Trust matters. BrandZ data show that trust is highly correlated with brand preference and equity for all types of brands. Brands that are highly trusted see stronger growth over time.

May 05, 2021

Univision’s TUDN announced its multi-platform coverage for the highly-anticipated UEFA EURO 2020.

May 05, 2021

THEMA América celebrates the 17th Anniversary of Canal 22 Internacional, the cultural channel of Mexico in the U.S., in May.

May 04, 2021

A new study suggests a majority of people think the pandemic will lead to permanent change, both at work and at home

May 04, 2021

There are many ways to execute content on behalf of people and brands.

May 04, 2021

Fortú announced the launch of its digital bank account focused on Latino and Hispanic U.S. residents who remain underserved by the “one size fits all” approach of traditional financial institutions.

May 04, 2021

The Better with Pepsi creative campaign debuts today with eight new national commercials.

May 04, 2021

Estrella Media announced that it has selected Google Ad Manager for monetizing its live and on-demand streaming TV platforms.

May 01, 2021

Tech giants are facing increasingly hostile foreign governments that are taxing their profits, attempting to halt their acquisitions, labeling them as monopolies and passing laws to limit their powers.  Why it matters: Big Tech's international policy challenges mean companies are positioning themselves for regulatory fights overseas while the U.S. is still struggling to figure out what it wants to do.

April 30, 2021

The Public Agenda/USA Today/Ipsos Hidden Common Ground survey revisits the inaugural 2019 poll to uncover changes in how Americans view divisiveness and overcoming divisions, while also exploring the impact of COVID-19 and political events.

April 30, 2021

Crystal Martinez, President of Fieldwork Webwork, joins us on The New Mainstream podcast to discuss the state of online focus groups and the trends expected to outlast the pandemic.

April 30, 2021

Vicente Corina has joined CPB as Strategy Director. Vicente comes to CPB from Mexico City, where he was most recently CMO of Fitzer Agua Mineral Brava, the first Hard Seltzer in LATAM.