“As reported by the recent U.S. Census results, more than 62 million Hispanics are fueling our country’s demographic and economic growth as America becomes more diverse and multicultural than ever. At a time when everyone is ready to look to the future with a renewed sense of optimism, we celebrate our Hispanic heritage and contributions as we kick off this important campaign,” said Mónica Gil, Chief Administrative & Marketing Officer, NBCUniversal Telemundo Enterprises. “With this initiative, Telemundo and NBCUniversal are leading the way with a timely, inclusive and enriching message carrying Hispanics' legacy and culture across all NBCUniversal networks and inviting all audiences to share in the experiences of our diverse community.”
Celebrating the official launch of NBCUniversal’s Hispanic Heritage Month, the “Come With Us” campaign will kick off on TODAY and hoy Día, Telemundo’s morning show. In addition to airing English and Spanish language versions of the spot, NBCUniversal’s linear and digital properties will feature curated integrations, vignettes, special news coverage and Hispanic Heritage themed programming during the entire month. On launch day, the entire NBCUniversal portfolio will participate in a social media roadblock and a massive push on Twitter, followed by an on-air roadblock during prime time. Additional bilingual creative led by Telemundo’s marketing team will be released across the entire portfolio throughout the month-long celebration.
“Our approach to develop the ‘Come With Us’ campaign establishes an even stronger relationship across NBCUniversal’s businesses to celebrate Hispanic Heritage Month and all heritage months moving forward,” said Craig Robinson, Chief Diversity Officer, NBCUniversal. “It’s an honor to leverage our vast creative resources, showcase our unrivalled programming and to bring together our company-wide talent to celebrate and recognize the diversity of NBCUniversal and our audiences worldwide.”