Dr. Seuss Enterprises announced they have entered into an alliance with licensing agent Exim and marketing firm Pinta to expand their licensing portfolio and increase brand awareness into the Latinx market.
Marketing firm Pinta will support Dr. Seuss Enterprises within the Latinx market in the U.S. with a robust program inclusive of advertising, digital, influencer and PR. The expansion within the Latinx market is the latest move by Dr. Seuss Enterprises, as they continue to recognize the significance of reaching these consumers, while furthering its presence on a global scale.
Susan Brandt, President of Dr. Seuss Enterprises, said, “We have seen our Spanish-language publishing and content do well in the Latinx market, and we are looking to grow our presence even further through a variety of programs. Guided by the expertise from both Exim and Pinta, we are sure that we will be able to achieve this goal.”
“The principles which permeate the Hispanic community are fundamentally shared values with the world of Dr. Seuss, including family, humor and a spirit of adventure,” said Mike Valdes-Fauli, President & CEO of Pinta. “We’re honored to work with this iconic brand, and help tell stories that will inspire a diverse generation of children.”