According to Ad Age, a new rule approved by the New York State Joint Commission on Public Ethics that expands the definition of lobbying to include PR professionals has received a deluge of criticism for being considered unconstitutional, but how will the advisory opinion actually affect the industry?
The state ethics board approved the rule in January, requiring that PR consultants or agencies that have been hired to influence government activities through campaigns or editorials must register as lobbyists. The rule would apply to any shop seeking to influence opinion in New York State, regardless of where the shop is headquartered.
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