Internet Usage @ Work Spikes 23 Percent.
June 17, 2001
The Internet ratings report for the month of June 2001 from Nielsen//NetRatings revealed that Web usage at work jumped 23 percent in the past year with more than 42 million Web surfers logging on to the Internet from their personal computers at the office.
Across the board, work usage increased as office users logged on more often, visited more sites and spent more time online (see Table 1). Last month, Internet users at work logged in 43 times, rising 10 percent from 39 sessions a year ago. In June 2000, the average work user visited 28 sites while a year later they frequented 35 sites, marking a 25 percent increase. Time spent online grew to 22 hours and 38 minutes online in June 2001.
“Nearly 15 percent of all Americans access the Internet from their workplace, and that will continue to grow,” said Sean Kaldor, vice president of analytical services, NetRatings. “The office environment is depending more on the Internet as a comprehensive tool for research, business-to-business transactions and day-to-day office management.”
(see Table 1- CLICK above on “More Images’)
Top Categories at Work
Nearly every Web site category saw an increase in audience traffic. Corporate information sites grew the fastest, soaring 49 percent from a year ago (see Table 2). The finance category surged 42 percent in the past year. Online travel captured the third hottest category, jumping 31 percent.
“Office workers are moving beyond email and integrating more use of the Internet to complete their tasks. From accessing internal corporate Web sites to planning business trips online, workers are conducting many different business-related functions on the Web as part of their daily work routine,” added Kaldor.
(see Table 2- CLICK above on “More Images’)
