miAvenida.com Launches.

Avenida America, Inc., formerly VivaComercio, Inc., announced the launch in Atlanta of its online Hispanic business directory at http://www.miavenida.com . The Atlanta site is the first of several localized miAvenida.com sites planned within the next 12 months for major U.S. cities with high Hispanic populations.

MiAvenida.com (English translation- “my avenue”) provides a low cost, easy to use and effective Internet solution for small and medium sized businesses that include do-it-yourself WebPages and qualified lead generation capabilities. Designed to facilitate communication and transactions between local Hispanic businesses and their customers, the system also includes an online directory with an extensive search engine.

MiAvenida.com offers users Request for Quotes, coupon creation and management tools, customer relationship management (CRM) tools, templates for do-it-yourself Web sites, and on-demand trafficking reports. In addition, registered users of miAvenida.com can transmit information through wireless devices such as cell phones, pagers, PDA’s, as well as telephone and Internet.

“Unlike existing directory Web sites often described as “page on glass,” miAvenida.com is interactive, offering businesses and buyers a dynamic and consistent user experience, one that makes it easier for Spanish-speaking users to find what they looking for, no matter where they live, said Jose Puente, CEO of Avenida America. ” We believe that miAvenida.com will become a nationally recognized brand, offering significant value to our subscribers, ” He said.

“The launch of our Atlanta site coincides with the United States Hispanic Chamber of Commerce’s (USHCC) annual conference in Atlanta, September 18-23,” said Mr. Puente. “We are specially interested in joining efforts with local Hispanic Chambers of Commerce to empower small businesses with technology tools, the main topic being discussed at this week’s conference.”