Web-Driven Sales Increase 75.3% Despite Recent Dot-Com Shakeout.

U.S. consumers and businesses spent $24.2 billion on goods and services as a result of direct marketers’ online media expenditures in 2000, a 75.3 percent increase over the $13.8 billion spent in 1999, according to the Direct Marketing Association’s (The DMA) report 2000 Economic Impact: U.S. Direct & Interactive Marketing Today.

“Despite recent dot-com closures and a general slowing of the economy, direct marketing companies spent $2.8 billion on interactive media marketing last year, which was a 70.3 percent increase over the $1.6 billion spent in 1999,” said H. Robert Wientzen, president & CEO, The DMA. “There’s no doubt that marketers are getting a better understanding of e-commerce dynamics and how they can scale their Web applications to maximize profits.”

For more information at http://www.the-dma.org.