impreMedia renews agreement with the NFL.

ImpreMedia has renewed its partnership with the National Football League (NFL) as its Hispanic print and marketing partner.

Last year impreMedia became the NFL’s first Hispanic print partner for its national Hispanic outreach program. As part of the NFL’s extensive Hispanic initiatives, the NFL’s focus has been to further reach the football fan base that has grown wildly popular among the emerging U.S. Hispanic audience. The NFL is America’s most popular sports league, comprised of 32 franchises that compete each year to win the Super Bowl, the world’s biggest annual sporting event.

ImpreMedia’s NFL program involves the publishing of NFL-related content in all its newspaper properties nationwide including La Opinion in Los Angeles and El Diario La Prensa in New York. The newspapers will carry preseason division previews, game previews and key matchups, weekly results, statistics and a weekly Monday Night Football “Player of the Week” selection.

“The NFL is one of the fastest growing sports among U.S. Hispanics and one of the biggest sports properties worldwide,” said Francisco Lozano, Director of impreMedia Solutions Group. “Our print NFL marketing program gives our readers the best NFL content available in Spanish language print, as well as offers marketers the opportunity to align themselves with the #1 sport in America.”

“We are pleased to partner with impreMedia and their publications for the second year in a row,” said Mark Waller, NFL senior vice president, marketing and sales. “Each year the NFL increases its Spanish-language reach and with four special issues of SI Latino this year in addition to impreMedia’s weekly coverage of the NFL, fans will have more of the content they want in Spanish.”

For 2008, impreMedia has teamed up with Time, Inc. to publish four special issues of SI Latino focused on the NFL. The NFL-themed magazines are available exclusively through impreMedia’s network of newspapers including El Mensajero in the San Francisco Bay Area, La Raza in Chicago, Rumbo in Houston as well as The McClatchy Company’s El Nuevo Herald in Miami and En Casa in Ft. Worth in addition to La Opinion in Los Angeles and El Diario La Prensa in New York. With a total circulation of more than 914,000, they combine the power of the award-winning SI Latino franchise with the nation’s largest, most respected Hispanic publisher. The season preview publishes on August 30, followed by a Hispanic Heritage Month issue on October 1, a midseason report publishing on November 20 and a playoff preview on December 17.

“Aligning ourselves with the most trusted magazine for Latino sports fans was a natural fit,” said Lozano. “It brings together two of the most powerful publishers serving the Hispanic market, offering an unmatched quality and depth.”