May 06, 2021

It’s that time of year again, and the IAB NewFronts are upon us already. Upfront presentations the week of May 17 already dotting the calendar.

Hispanic-targeted LATV is right in the thick of it, offering a platform self-described as “The Latino Voices Redefining Culture.”

Today’s LATV is quite different than what existed a decade ago. How does one define what LATV is today, and its primary value proposition?



By Adam Jacobson - Radio TV Business Report


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