Besides its health and economic effects, the COVID-19 pandemic has also triggered a massive spike in firearm and ammunition sales. Skyrocketing to the point that the NRA has successfully lobbied to get gun retailers deemed an ‘essential service' by the federal government.  It’s obvious that some are forgetting that during this COVID-19 crisis, the best weapon to protect themselves and their family is by simply using soap. Not with guns and ammo. And even though most of us are in isolation, we still shouldn’t distance ourselves from this problem.

Purpose-driven campaigns, creative expressions, and the creative industry as a whole have the unlimited potential to inspire action and progress towards advancing a better world. Join us how we learn from leading creative Luis Miguel Messianu, Creative Chairman, Chief Executive Officer of Alma some best practices and the role of creativity as a force for good, particularly during this global pandemic.

More than 90 percent of respondents to a new ANA survey indicated they have adjusted their creative marketing messaging since mid-March, when COVID-19 was declared a pandemic by the World Health Organization.

The Festival Iberoamericano de Creatividad, FIAP, announced that it has postponed their 2020 event and will be reschedule for 2021.

Cannes Lions announces that the annual Festival of Creativity will not take place in October as previously planned. The next edition of the Festival will run June 21-25, 2021.

The El Sol creative festival has been postponed until October 21-22 in Madrid.

It has been 16 years since Facebook's founding and Google's IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms. Complexity replaced simplicity and has grown without bounds. Excess complexity is a disaster. It's time to eliminate it.

Cannes Lions announces hat the annual Festival of Creativity will not take place in June as previously planned. We are now engaging our contingency plans for the previously published October dates.

“Ideas and numbers” have always had an uneasy alliance in marketing. To creative directors, designers, and copywriters, creativity is an instinctual process of building emotional bonds with consumers. Bring in too much quantitative analysis and the magic dies.

At least 32 states now have programs in place designed to appeal to brands eager to reduce the costs of producing their ads

I am constantly amazed by the way people make assumptions based on data. In response to learning that people only watch online ads for an average of a few seconds what is the typical response? Make shorter ads. Maybe instead advertisers ought to invest more time and effort into creating better ads?  by Nigel Hollis

Like a good neighbor, State Farm is there when things don’t go as planned, and when this happens nothing better describes the feelings of U.S Hispanics than the lyrics of the popular song “Rata de dos patas” by Paquita la del barrio. State Farm is there for you, even when those “two-legged accidents” happen, just like the song.

It’s one of advertising’s most delicate balancing acts: to create a global campaign while retaining maximum local impact.

By Gonzalo López Martí    Creative director, etc. /

  • It happens again and again.
  • Regardless of the number of weeks or months an agency is given to prepare a presentation for a pitch or RFP, the last stretch will involve sleepless nights, lost weekends, exhaustion and nervous breakdowns.
  • Even if the entire payroll of said agency is assigned to the project with ample time to react, the outcome will be the same.
  • The very definition of a paradox: the more staff one adds to complete a certain task, the longer it takes to be fulfilled.
  • Pathological procrastination?

Marketers have probably heard the phrase "own your data." The natural tendency is to think this applies only to the stream of media, audience, conversion, and sales data coursing through the advertising fire hose. But marketers navigating the modern marketing landscape must also take ownership of the data behind all their brand creative.